Warby Parker is an American manufacturer and retailer of prescription glasses, contact lenses, and sunglasses, known for its affordable prices. Their new line of eyewear introduces frames for kids and the older generation that provides a fun and professional solution for both work and play of all ages.

“A Bridge Between Generations” deeper into the trasncontinental community of Warby Parker. Warby Parker has an ongoing project titled, “Buy a Pair, Give a Pair” which targets providing accessible eyewear to those in need. Outside of their typical millenial age range, children and boomers struggle with finding eyewear that is stylish, versatile, yet efficient. This campaign explores expanding the direct-to-community approach by showcasing how glasses are timeless. Warby Parker glasses can promote connection that bridges peope of all ages together for accessibility.

We built a 15-page catalog and a 15-second commercial ad that leverages Warby Parker’s reputation for affordable and trendy eyewear with glasses that are timeless and transcontinental. This launched expanded their direct to consumer access to bridge the gap between cultures, genders, and age.