“Pressure Makes Champions”

Commercial Video

NFL Charger player Brenden Rice thrives within the storm of opinions and expectations that surround him. We know he listens to sounds of thunderstorms as a practice regime. In this film, we use the formation of a thunderstorm as a visceral illustration of Brenden dealing with pressure of outside voices on the field while explaining in voiceover how to turn it into motivation.

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Warby Parker