"She Really Can’t Miss"

Through the Beats Academy, I worked alongside 5 student interns to roll a multi-media campaign for Beats by Dre featuring WNBA player Rickea Jackson.

In this film, we follow Rickea’s frantic morning as she scrambles to meet up with friends. With her phone buzzing urgently and clothes flying across her room, we see Rickea’s quick, precise actions that defy the chaos around her. From flawlessly tossing clothes into a basket, to nailing the perfect shot with a piece of toast, Rickea demonstrates that even in her rush, she never misses a beat.