She Really Can’t Miss
Commercial Video
In this film, we follow WNBA LA Sparks player Rickea’s frantic morning as she scrambles to meet up with friends. With her phone buzzing urgently and clothes flying across her room, we see Rickea’s quick, precise actions that defy the chaos around her. From flawlessly tossing clothes into a basket, to nailing the perfect shot with a piece of toast, Rickea demonstrates that even in her rush, she never misses a beat.
Working with Translation Agency, we rolled out a social campaign on Instagram and TikTok that would target Rickea’s devoted fanbase and introduce them to the products of Beats By Dre. Alongside her athlete audience, we curated a BTS-based experience reel.